In today’s competitive world, most of the organizations have a social media marketing as the part of their marketing strategy. But most of the time they won’t get success. Here are some common mistakes are discussed:

·         Choosing an incorrect platform.

·         Doing too much or too little.

·         Ignoring content marketing.

·         Inappropriate content or self-promotion.

·         No personal branding.

·         Canned responses to negative comments.

·         Not aligning with the target audience in terms of tone and messaging.

Here are some tips for choosing a right platform:

·         Facebook can be used for leveraging the community efforts and building trust.

·         Twitter can be used for broadcasting your messages and connect with thought leaders and people.

·         LinkedIn can be used for targeting a professional audience.

·         Google+ can be used for SEO efforts.

To know more about these mistakes and solution, read an article “7 deadly sins of startup social media marketing” by Radha Giri, http://yourstory.com/2015/05/social-media-marketing-deadly-sins/