No one can deny the fact that in recent times, social media has come in forefront when companies need to market their products and services. It has become an important channel. This has been also revealed in a survey done by Social Media Examiner. In its annual report, the findings say that marketers continue to emphasize social media and 92 percent of marketers think that social media is important for their business – a rise from 86 percent last year. Expanding business by using social media has made the winning race more competitive.

But, at a time, when the word social media is buzzing everywhere, there are some concerns. Social networking site Facebook is losing its shine. Facebook reach is declining. To stay ahead in the race, marketers must think of other platforms and strategies where they can invest.

What are they? Know them at http://www.entrepreneur.com/article/233959 .