If a business website does not convince the audience, business might lose a client and it was proved that 7 percent of visitors leave a web page within the first 20 seconds if it isn't interesting. Rob Keating (Owner of Lead Generating Websites), writes in his article link about some tips to help business website content to be successful: http://digitalmarketingmagazine.co.uk/digital-marketing-content/five-content-musts-for-your-business-website/1425