Storytelling is one of the most powerful ways to breathe spirit into your brand. Social media gives meaning and definition to any ordinary piece of information and makes it attractive and absorbing. Advertiser and marketers have utilized it as a powerful tool to convince audiences by merging their ideas with emotion, which has proved to be highly instrumental in appealing the imagination of the customer. The rise of social media offers an unprecedented platform for brands to tell their tale. To know more, please read the article by Kay Fabella (Brand storyteller and Marketing Consultant for small business owners) -: http://thoughtreach.com/how-to-tell-your-brand-story-on-social-media/