Big data and financial services have played their role together to boost the company's profits. Big data is providing advantages to financial services in three ways. Firstly, big data is keeping financial companies ahead to develop more creative and innovative ways of using big data to predict future, which companies are going to earn profits and which type products will be demanded in future. Nowadays, financial companies can easily monitor and respond to changes that exist in financial markets. Secondly, banks are also using big data to become more customer focused. This can be done by tapping the reams of unstructured data like lifestyle information, social media activity, and customer feedback and support requests. Thirdly, big data can be used in fraud detection. Read more at:http://www.smartdatacollective.com/bernardmarr/335942/3-ways-big-data-changing-financial-institutions-forever