Association with a brand or building relationships is all about how a consumer feels when he is having shopping experience. Emotion AI can be used to find out consumers emotions while shopping and interacting with them. Use of AI in retail stores has received positive responses worldwide. Emotion AI would be more consumer friendly and would add the much-needed personalization to better understand the customers. Opinion mining would help brands to grow and build trust. With the help of traditional methods of consumer feedback, emotion data can provide an overall understanding of consumers. Read more at: https://readwrite.com/2017/07/04/retailers-emotion-ai-online-store-dl1/