Starting off as a small time entrepreneur it might be difficult to see the use of Big Data for your company’s growth. After all Big Data seems to be a term befitting multi million dollars firms, not for start-ups. In reality this isn’t true. Your small start-up can grow exponentially at a affordable cost using data resources which can be availed online by almost anyone.
Here are a couple of ways how it can work for you.
Customer Relationship Management (CRM):
A very important resource for any business is CRM software. Owners can set up a simple CRM spreadsheet, even if it’s just one single webpage, lets you to grab your customer’s feedback which helps towards your company’s growth.
Marketing:
As a small business owner you cannot afford to waste your valuable resources on a misplaced advertisement or trying to market your product when there is no demand for it. You can use Big Data to analyze the market trends to key in on when and where buying habits are highest.
Big Data is everywhere and you can make use of it easily as long as you keep it simple & streamlined and not overdo it.
Read more at: http://www.smartdatacollective.com/keithtullyy/322521/how-small-business-can-use-big-data