Customer database stores information about your clients which helps to retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, it will take the database to a new level. CRM software offers a range of capabilities designed to manage customer data and interaction, and to automate sales, marketing, and customer support. This article explains some of the things CRM systems can do for you. Read more at: http://it.toolbox.com/blogs/insidecrm/teach-your-client-database-to-think-with-crm-70912