Google is excited about its next launch, Firebase. It's an all in one platform for iOS, Android and mobile web development which will help in improving app quality, monetize apps, etc. It also comes with Firebase Analytics, a free and unlimited solution for mobile apps which include features like unlimited app event reporting, cross-network attribution and post backs. Dual performance is also possible for clients who would like to keep the App Analytics Functionality they are currently using along with Firebase Analytics using Tag Manager which allows you to implement Firebase and then use Tag Manager to send you app data into Google Analytics. Now that's fun, isn't it? Read more at: http://analytics.blogspot.in/2016/05/introducing-firebase-analytics.html?m=1