Information plays a vital role in sales. Sales analytics is the application of analytic techniques such as data mining, which helps in sales. It tells in which direction you are going, and also help in finding prospects, target the sales efforts, nurture leads and eventually close the sale. Analytics requires data, rather data from many different sources, and CRM system should be a repository of all your organization's information on customers. Read more at- http://it.toolbox.com/blogs/insidecrm/grow-your-sales-with-analytics-70578