Proximity marketing is becoming popular nowadays. It is a way of reaching in-store shoppers, trade show attendees, and other consumers through their smartphones with beacon technology. Beacons are devices that push messages to mobile apps when smartphones are within a certain distance. This technology meshes well with customer relationship management tools. It is another way to collect behavioral data and customer information. This article states some ways by which you can use CRM and beacons together. They are - Permission-Based Marketing, Customer Engagement, In-Store Product Recommendations, Loyalty Program Connection, and High-Value Customer Targeting. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-crm-tools-and-beacon-technology-work-well-together-70216