One area of analytics is machine learning. In earlier days, large companies could buy workstations and specialist software and employ highly educated people to look at their CRM data. The big change that makes machine learning with CRM data necessary today is the change in how customer interactions take place. Read more at: : http://it.toolbox.com/blogs/insidecrm/let-the-machines-do-the-marketing-machine-learning-with-crm-data-70746