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	<h1>Personalized Predictive Analytics</h1>
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			<span class="post-date">May 07</span>

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				Posted by <a href="/forum/user/895-amrita-arora">Amrita Arora</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p class="MsoNormal">“<strong><span style="color: #365f91; mso-themecolor: accent1; mso-themeshade: 191;">Predictive analytics have the potential power to produce remarkable services and longer lives</span></strong>”</p>
<p class="MsoNormal" style="padding-left: 30px;"><strong>-</strong><strong><span style="color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;">James Heskett</span></strong></p>
<p class="MsoNormal">All of us must have heard of uses of <strong>predictive analytics</strong> in marketing i.e. it helps to understand the needs of the customer. But, have you ever wondered that the scope of predictive analytics can be much more than that.</p>
<p class="MsoNormal">“<strong><span style="color: #365f91; mso-themecolor: accent1; mso-themeshade: 191;">Predictive analysis applied to humans is now one of the hottest concepts to come along</span></strong>.” It can now be used in the following situations:</p>
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<li><strong>Development of concepts such as 30-minute package delivery</strong></li>
<li><strong>Big Data analysis of target customer's and others' purchases, combined with related information to identify their needs even before they arise</strong></li>
<li><strong>Personalized logistics</strong></li>
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<p class="MsoNormal">These situations seem to be amazing but turning them into reality is what that needs to be done. To know more, please read the following article by<strong><span style="color: #76923c; mso-themecolor: accent3; mso-themeshade: 191;"> James Heskett</span></strong> at<strong><span style="color: #e36c0a; mso-themecolor: accent6; mso-themeshade: 191;"> HBS Working Knowledge</span></strong>:</p>
<p class="MsoNormal"><a href="http://hbswk.hbs.edu/item/7527.html" target="_blank">http://hbswk.hbs.edu/item/7527.html</a></p></div>

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		<a href="/blog/tags/predictive-analytics-1">
		<span itemprop="keywords">predictive analytics</span>
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		<a href="/blog/tags/personalized-analytics">
		<span itemprop="keywords">Personalized Analytics</span>
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		<a href="/blog/tags/personalized-predictive-analytics">
		<span itemprop="keywords">Personalized Predictive Analytics</span>
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		<a href="/blog/tags/customer-satisfaction">
		<span itemprop="keywords">Customer satisfaction</span>
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		<a href="/blog/tags/logistics">
		<span itemprop="keywords">logistics</span>
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