Nowadays, predictive analytics is becoming common in daily life. People come into contact with the results of predictive analytics, but they do not know. It is found that within business operations, predictive analytics is slowly adopted. Using customer relationship management data in predictive analytics processes helps companies who want to improve operations and sales. Well-organized data are the foundation of predictive analytics. Read more about organizing and storing CRM data to make the first predictive analytics projects easier to start at: http://it.toolbox.com/blogs/insidecrm/4-tips-for-setting-up-crm-data-for-predictive-analytics-70162