Stephen Covey, the renowned management thinker, said, Start with the end in mind.” Every organization aims at meeting few common ends i.e. safe workplace, save money, save space, save time in launching new processes, and increase flexibility. The means to achieving these ends is designing the process in such a way that it is lean as well as waste is minimized. If done at the starting stage, this will be more useful in cost reduction as per the Rule of 10.Robert H. Simonis, senior consultant, KCE Consulting LLC in his article in IndustryWeek, talks about how reducing different types of wastes bring benefits to the organizations. 

Read more at: http://www.industryweek.com/lean-six-sigma/design-out-waste-and-build-lean