/home/leansigm/public_html/components/com_easyblog/services<title>Reaping Benefits from Social Value Drivers</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Reaping Benefits from Social Value Drivers</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Sep 17</span>

			<span class="post-category">
				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p class="MsoNormal">According to Perry Yeatman (Principal, Mission Measurement &amp; CEO, Perry Yeatman Global Partners), the growing significance of social value drivers for consumers is one of many changes in the marketplace that CMOs of different companies are experiencing nowadays. Differentiating a brand based on price, quality or convenience is getting increasingly difficult. However, it has led to a new meaning for all marketers to find new ways to make their products matter. One of the most promising new set of benefits is inherent social benefits. Discrete choice analysis is implemented across categories to identify the most influential social value drivers. Many leading companies are already reaping the benefits from this. The benefits range from increased revenue to improved loyalty. These new social value drivers are thus powerful, which is why CMOs must embrace them to build uniquely relevant and meaningful brands. Read more at: <a href="http://www.huffingtonpost.com/perry-yeatman/new-research-simultaneous_b_5828710.html" target="_blank">http://www.huffingtonpost.com/perry-yeatman/new-research-simultaneous_b_5828710.html</a></p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/social-value-drivers">
		<span itemprop="keywords">social value drivers</span>
	</a>
		<a href="/blog/tags/consumer-benefits">
		<span itemprop="keywords">consumer benefits</span>
	</a>
		<a href="/blog/tags/discrete-choice-analysis">
		<span itemprop="keywords">discrete choice analysis</span>
	</a>
		<a href="/blog/tags/cmo">
		<span itemprop="keywords">CMO</span>
	</a>
		<a href="/blog/tags/market-research">
		<span itemprop="keywords">market research</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>