Big data can improve sales and services by analyzing. Hence it is important for an organization to find big data and analyze the data properly. Big data can be collected through archives, documents, media, business apps, social media, public web, data storage, machine log data, and sensor data. In an article Verónica Maria Jarski discussed how Kapow software) helps an organization to find various sources of Big Data. Read more at: http://www.marketingprofs.com/chirp/2014/24904/intelligence-by-variety-where-to-find-and-access-big-data-infographic