Websites must be designed keeping visitors in mind. The website should also be properly organized. It is always advisable to make the site mobile compatible and can be accessed by everyone, including the blind, elderly, or physically challenged. The pages must load quickly, must be mobile compatible. All browsers should be compatible. Read more at: http://it.toolbox.com/blogs/understanding-crm/the-importance-of-a-user-friendly-site-73572