SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How chatbots are helping in business

Business requires you to be as productive as possible so that the overhead costs are lower and profits are higher. But, not all business utilizes the tools they could be to make that really happen and one new tool that is gaining popularity, however, is not yet used by all businesses are the chatbots, a computer suite that interacts with humans over the internet. Their replication of human language and behavior provides several benefits that can be used in your business. They are: Saving time, saving money, providing greater customer satisfaction, increase customer base, cutting down errors etc. Read more at: 

https://www.business2community.com/business-innovation/6-benefits-of-using-chatbots-in-your-business-02060310

 

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Artificial Intelligence and Digital Marketing

In today’s date, Artificial intelligence is controlling our lives and with each passing month, AI is becoming ever more integral to our world. It is true that advertising and marketing are important in terms of partnering with digital creative agencies to find unique uses for the technology. It is also true that AI is transforming digital marketing in many ways from machine learning to building custom content. This article link explores five of the applications for AI that are already revolutionizing digital marketing. They are : Machine Learning, Behavior analysis, Integrating Insights, Creating and Presenting Personalized Content. Read more at:  

https://www.business2community.com/digital-marketing/5-ways-ai-is-transforming-digital-marketing-02059595

 

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GPS in Hospitals

Location-based tools can be easily imagined to be used for transportation purposes, but this technology has also recently been linked to the healthcare sector. With modern location data, you can easily find where all the physicians are and they can be easily called to the facility in a case of emergency. Similarly, an injured patient can be sent to the exact place in the facility that is not that busy as compared to others. Recently, a hospital in Wisconsin saved $850,000 in overtime staffing costs by placing a similar system. Find out more at: 

https://www.smartdatacollective.com/real-time-location-data-revolutionizing-healthcare-industry/

 

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Ways for effective Influencer Marketing Campaign

There are many levels to an influencer marketing campaign, just like any other marketing strategy. The basics of these marketing strategy are vital i.e. find a fit for your brand, establishing a budget, and be thoughtful and thorough while you engage your influencers. But, it can be difficult to fine tune your campaign and catch how to quantify your investment, both for your team and for the people who approve your budget. So, this article link by Kristen Matthews (specialist in creating content) gives us some hints to get your numbers and strategies on point. Read more at : 

https://www.business2community.com/digital-marketing/next-level-influencer-marketing-roi-answers-for-your-brand-02061232

 

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GPS in Hospitals

Location-based tools can be easily imagined to be used for transportation purposes, but this technology has also recently been linked to the healthcare sector. With modern location data, you can easily find where all the physicians are and they can be easily called to the facility in a case of emergency. Similarly, an injured patient can be sent to the exact place in the facility that is not that busy as compared to others. Recently, a hospital saved $850,000 in overtime staffing costs by placing a similar system. Find out more at: 

https://www.smartdatacollective.com/real-time-location-data-revolutionizing-healthcare-industry/

 

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Using cloud technology to store data

As the data in the ‘datasphere’ is about to increase a thousand percent by 2025, data giants like Amazon and Google are looking forward to Object Storage, making File and Block storage methods the news of yesterday. But, even that is not enough, billions of dollars are being drained annually to improve the data centre around the world. Therefore, it’s time that we go to the next step, taking data storage out, into the space. Read more at: 

https://www.smartdatacollective.com/data-storage-space-works/

 

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Dawn of Dr Robot

We may be decades away from robots attending us at the hospitals, but the influence of AI technology in the medical field have arrived. It’s a known fact that in AI, Machine Learning (ML) is considered to be the best approach but most of the AI solutions concerning medical sectors are not an example of ML. They are generally using the algorithms that are created by humans. Then what exactly is happening with AI in the Medical Field? 

https://www.wired.com/story/this-computer-uses-lightnot-electricityto-train-ai-algorithms/

 

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Monitoring Things of Your Internet

The IoT is the next huge thing that’s coming up in IT industry. It opens up a lot of new aspects for them but there still is the question of security. Therefore, some suggest that Free Network Monitoring Software must be used when dealing with IoT. Read more at: 

https://www.spiceworks.com/it-articles/network-monitoring-internet-of-things/

 

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Deep Learning Application That Codes

The latest version of Deep Learning Application (Bayou) will help humans in programming. With the help of just a little information and some keywords, Bayou can almost predict the programmers brain. The researchers have used method of Neural Sketch Learning to train its Neural Network.  It can easily take over forums like Stack-Overflow because of its instant reply to programming problems. Read more at: 

https://www.futurity.org/artificial-intelligence-bayou-coding-1740702/

 

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Cloud is Secure

64% of IT experts feel that cloud security is a very secure place to work but 10% also think that it is not secure at all. Whereas in the recent data breaches, it is observed that it took place because of human mistakes and that cloud was not responsible for it. The latest advancements in the cloud technology like Basic6, Box View, AWS, etc. have made sure cloud is efficient for business operations. Only with the increase in cloud users and business efficiency, the security of the cloud can improve. Read more at: 

https://www.computer.org/web/computingnow/cloud/content?g=53319&type=article&urlTitle=is-cloud-security-a-safe-bet-for-your-data

 

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Data Security or Web Personalization

The threat to the future of web personalization is crippled with rising privacy concerns. A poll suggests that 91% people believe that they have lost control to their personal data. But most of them are also supporting the personalization of websites. Therefore, it is important to find out what types of data user is comfortable sharing with the manufacturer. There is no subjective answer to that question, different people have different standards. Some suggest that giving the control over personalization directly into the hands of customers is the best way to tackle this situation. Read more at: 

https://www.smartdatacollective.com/privacy-concerns-hinder-personalization-web-based-applications/

 

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Learning AI - The Right Way

Nowadays, we can hear about lot of myths surrounding AI and ML. This article link has busted those myths and allowed the truth to rise to its deserved place in the informational hierarchy. The basic misconception is that most of the people link AI and ML directly to robot, which is not true. Other than this, there is a whole other discussion of AI taking over humans, to which even Stephen Hawking and Elon Musk agreed. In some economical respects, these threats seem to be real, like self-driving cars replacing human drivers. But a new trend is on rise, in which the AI is included in the business structure by shifting the human staff to a new position. AI/ML is still an infant and hence we shouldn’t fear AI takeover anytime soon. Continue at: 

https://www.smartdatacollective.com/busting-myths-ai-machine-learning/

 

 

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Internet of Things: Need of proper guidance

Author, Philip Piletic, in his article link clearly states the fact that with the advancement in Internet, Internet of Things (IoT) is also reaching endless possibilities. Yes, there are many perks of IoT but in some situation, we need proper security. In some cases, it may act like an open door to a secured network, since IoT devices are also directly connected to the internet. Most of the IoT devices, like Mobile Phones, Smart TVs, etc., always keep collecting private data of a user which is sent back to the manufacturer, that have some threat. Therefore, it is necessary for proper guidelines to be set up for manufacturers about using the user’s data. Read more at: 

https://www.smartdatacollective.com/hidden-dangers-internet-things-infographic/

 

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Importance of implementing IoT security

Now, IoT technology is important for any organization as IoT technology has the probability to help companies in reaching the next stage in their journey of digital transformation, but positioning this new tech without sincerely considering how to ensure data security is risky. Read more at: 

https://www.business2community.com/cybersecurity/iot-security-growing-awareness-about-what-needs-to-be-done-to-prevent-the-next-attack-02058267

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How to implement CRM in a better way

Taking full advantage of CRM system is not easy. But, many go unused because employees do not use it properly. Successful CRM utilization is done when teams use it not out of compulsion. This article link by Peter Kowalke (tech writer) explores the Keys for Better CRM Utilization. They are: seeking widespread involvement during implementation, implementing in small steps, getting Mobile CRM right, automating data entry, provide integration when employees need It. Read more at: https://it.toolbox.com/blogs/peterkowalke/five-keys-for-better-crm-utilization-050718

 

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How PR can help in lead generation

It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685

 

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Importance of Document Management System

In the present business world, document management have proven to be more reliable and easy-to-use, especially for organizations who use SharePoint platform as their document management system.  Some of these document management tools have good integration option to enable a more reliable software experience and even though the system is easy to use, there are many management practices that should be put into consideration. This article link describes some of the critical management practices like using a thorough metadata strategy to replace your folder structure, consistent naming, proper user access and aligning index according to business needs. Read more at: https://it.toolbox.com/blogs/hughjackman/top-4-best-practices-in-document-management-050218

 

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Importance of creating a business website

Creating an effective business website is important as well as vital, since it requires you to be skilled in both web design and basic principles of marketing intelligence. While it is unquestionable that the main objective of a website is to send a message, but, the nature of this message varies on factors such as the industry, product, audience and even the way in which they reached you in the first place. The author explains the principles you must follow while creating a website. Read more at: 

https://www.business2community.com/web-design/9-rules-for-creating-an-optimal-business-website-02052019

 

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Why chatbots are becoming important

Chatbots really have revolutionized the way small businesses handle customer support. Chatbots help to provide 24-hour support with zero costs. It is a fact that businesses use chatbots to communicate with a company than using an app. A research says that 37% of Americans also prefer to use chatbots in case of an emergency to get a quick answer to their questions. In the last few years, there have been great advancements in chatbots and AI technology.  This article explores the use of chatbots to generate leads, grow your email list, and boost sales. Read more at: 

https://www.business2community.com/strategy/how-to-use-chatbots-for-lead-generation-4-tips-02051972

 

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Raspberry Pi and its importance in collecting data

It is a fact that data has grown to become the most important side of today’s economy. Businesses need constant access to informative data to succeed in today’s market. Thanks to the importance of data, companies and entrepreneurs around the world are pioneering in collecting data and analyzing technologies to boost their business prospects. As predicted by industry experts, you have to rely on Raspberry Pi while collecting manufacturing data and this is the way to go if you really want to get in on the era of big data analytics. This article by Gary Eastwood, IT Analyst , will give you an insight about everything you need to know about Raspberry Pi and how you can adopt it into your own operations to harness the power of your data. Read more at: 

https://it.toolbox.com/blogs/garyeastwood/how-to-use-raspberry-pi-to-collect-manufacturing-data-042418

 

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