SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

New Employment Trends of 2018

Today’s human resource leaders use technology extensively. They find skilled talent as well as engage and satisfy existing employees by leveraging technology. So, modern HR professionals must have equal competence in reasoning, fiscal acumen and office automation. This article explores the following entries reveal some employment trends that are emerging: 1. Telecommuting Is Growing in Popularity, 2. Leveraging Competitiveness to Increase Productivity, 3. Dealing with Domestic Violence Is No Longer Off-Limits, 4. Employers Are Finding Innovative Ways to Close the Talent Gap and 5. Employers Are Providing Pay Transparency to Increase Worker Satisfaction. Read more at:  

https://www.business2community.com/human-resources/5-trends-for-promoting-worker-satisfaction-02118880

 

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How social media marketing trends of 2018 are changing business strategy

Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: 

https://www.business2community.com/social-media/the-top-7-social-media-marketing-trends-going-into-2019-02119776

 

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Important tips on how to improve local SEO for small businesses

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368

 

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Mega trends that will impact global consumerism

Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at: 

https://www.business2community.com/ecommerce/9-ecommerce-mega-trends-changing-the-game-for-small-businesses-02117452

 

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All about web presence analysis

Web presence analysis helps you determine how your business is viewed when someone searches for your products and services. It is imperative for all businesses should develop an extensive digital footprint as part of online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching and if your business is not visible in the search engine results, you lose an opportunity to attract a customer.  To know more about web presence analysis, read : 

https://www.business2community.com/online-marketing/web-presence-analysis-how-visible-is-your-business-02115484

 

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Best practices of email marketing

Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:  

https://www.business2community.com/email-marketing/5-indispensable-email-list-management-best-practices-02115412

 

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How to get prospective customers through SEO

According to some recent survey respondents cited Google as the place where they begin a search. Therefore, enhancing SEO, plays a vital role in generating new leads, helping in getting prospective customers and retaining the current ones. This article explores some proven methods to get the SEO results you are after. Read more at : 

https://www.business2community.com/seo/3-ways-to-effectively-boost-seo-02116324

 

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How Robots are Still Behind Us

In today’s world, where technology is playing an important role, most of us fear about future. It has been noticed how robots have already stated taking place of humans resulting in humans to lose their jobs. Not only in factories but robots have also taken over sports, medicine and more. However, we humans do have some skills that is tough for robots to beat us in. Below are few of them:

  1. Creativity: A piece of art, music, a new recipe and more reflects our creativity. Thus, even though robots can replicate what already exist, it still fails to create something new.
  2. Physical Skills: There are some routine jobs which needs to be done quickly and involve out flexible physical skills. Though robots are developing yet they haven’t reached the stage where they could help us in doing our routines.
  3. Empathy: Now a days, robots can successfully analyse our emotions but a small change of ton still confuses the program. That empathy, caring nature is still missing.
  4. Flexibility: Few decisions are needed to be made from our gut feeling. However, robots miss that. They are only able to make decisions from the data that they have read.
  5. Technical Maintenance: Robots are still machines. They require planning, designing, implementation and management. These skills can only be provided by humans. Maintenance can only be done by humans. 

In the end, even though robots can take over few of our jobs, still they will always work under us rather than against us. 

Read more at https://www.techworm.net/2018/08/jobs-robots-will-take-from-humans.html

 

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Decoding the Mystery of Perfect Ads!

Advertisement is one of the major ways through which businesses can attract customers. A lot of money and time is invested in order to create ads. However, these days a helping hand has come for rescue and is successfully able to attract customers by presenting customized ads. Machine Learning Algorithms, Artificial Intelligence and Deep Learning have come into play. With the help of these technologies, customized ads can be created based on the current searches done by customer. For example, you recently searched for “affordable mobile phones”. These learning algorithms tracks it down and soon starts displaying mobile phones ads presented by various companies. Other than that, Data Mining also plays an important role in this. Among various data that is available on world wide web, data mining algorithms browser and stores valuable data. 

Read more about this at https://www.techworm.net/2018/06/how-machine-learning-algorithms-help-businesses-target-their-ads.html

 

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Looking at Inventions of 2018

Innovations and Inventions do not stop for anyone. They are always surprising us with something new. Due to them, the world is moving towards future at a tremendous pace. Artificial Intelligence, Machine Learning and more are taking over various jobs and easing our life. 

Following are the most astonishing tech inventions of 2018:

  1. Crypto Anchors: They are digital footprints that helps to check product’s authenticity. They can either be codes or small computers embedded in a product and linked with blockchain.
  2. Omron Robots: Omron Robots are robots that are gradually taking place of factory workers. They not only lift heavy objects but also move at a rapid speed and can freely navigate the environment. 
  3. Myo Armband: This can be used both in video games and during surgeries. They hold the sensors in place.
  4. AI Microscopes: They found their application in studying underwater life. They can monitor sea creatures 24x7 providing us important data.
  5. Earprint: It is a new biometric identification device what send sounds to one’s ear. This sound is echoed back and this echo is different for every person.
  6. Online Supermarket: Online market is the major attraction for everyone. Sit at one place and order from anywhere makes our lives easy. Though this is not new but it has gain more attention.

Read more at https://www.techworm.net/2018/07/most-astonishing-tech-inventions-2018.html

 

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Stop That Data Breach!

Data is the utmost important thing for any company or individual. Data Breach is an incident that happens when sensitive, confidential or otherwise protected data is been accessed or disclosed in an unauthorized manner. Many companies intentionally or unintentionally expose and leak consumers and commercial data. According to the Breach Level Index (BLI), many organizations fails to safeguard their databases. 

For any person or company, any such incident can be confusing. In such situation, there is a need of a standard policy which must be followed. Following are few steps one should consider in order to save guard the data in case you are at risk:

  1. Isolate – Isolate the machine from rest of the network if a particular hardware is on risk.
  2. Document – It is important to keep detailed records of everything you do from the moment data breach is discovered.
  3. Photograph – Photographs can help in solving digital data breach.
  4. Interview – Any person directly or indirectly involved with the systems that were breached should be interviewed.
  5. Use Your Knowledge – Learn and take steps.

To know more about it visit:  https://www.techworm.net/2018/04/first-5-steps-when-faced-with-a-data-breach.html

 

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Importance of social listening tool

Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at:  

https://www.business2community.com/social-media/5-of-the-best-social-listening-tools-in-2018-02115000

 

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All About IT myths

For nearly two decades, integration of modern technology and IT infrastructure has proven its impact as it has paved the way for communications with customers to become easier, for employees to have a better working dynamic, and the organization to have a stronger information security system. It has also helped in expanding a company’s research capacity. These technology developments are aimed to provide essential growth within a company and not every business can adapt as quickly, thus resulting in the birth of IT myths. This article confirms and debunks some common IT myths. Read more at: 

https://www.business2community.com/infographics/these-6-technologies-will-fix-your-poorly-designed-service-desk-system-infographic-02114992

 

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Why is machine learning becoming inevitable for organizations

These days, developments in data analytics and business technology is that of machine learning. Machine learning is becoming a business-critical technology, machine learning makes computing processes more efficient, cost-effective and reliable and thus accelerate every aspect of business decision-making. Machine learning is implemented in most industries where it presents a great opportunity to improve upon existing processes as it has the ability to process highly complex, time-sensitive, and fluid data for applications in virtually any industry, such as: Tracking customer/client satisfaction in real time, analyzing and responding to market trends, tracking and setting prices according to demand, combating fraud, calculating risk, improving customer service through real-time etc.  Read more at: Read more at : 

https://www.business2community.com/big-data/is-machine-learning-inevitable-for-data-analytics-02111333

 

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Latest trends in Big Data

Analytics and precisely, big data has been a game changer for organizations across industries and revenue size as it helps companies to process data of great complexity and size at a speed and with accuracy so that the management can take better decision. Big data technology can help huge unstructured data to be properly indexed and searched through those legacy records in record time. There are many other circumstances where big data can push an organization’s success and help it make its processes smoother and more efficient. Read more about the latest trends in big data at: 

https://it.toolbox.com/blogs/asifsidiq/the-top-10-big-data-tools-in-2018-082718

 

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The importance of storytelling in marketing

Advertising is changing as people now want to see the heart and soul of the businesses they interact with. Many organizations are investing in storytelling to raise awareness of their brand and develop trust. But, there are six ways to storytelling in the marketing world and which ones you will utilize depends on the nature of your business and the audience you wish to target. They are : Mini ads, Customer-Driven Storytelling, Philanthropy, Hidden Social Media Storytelling, Data-Based Storytelling and Impressive Storytelling. Read more at: 

https://it.toolbox.com/articles/six-storytelling-trends-that-mark-the-future-of-marketing

 

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Importance of IoT in automobile industry

According to Wall Street Journal, millions of cars are rolling off dealers and with built-in connectivity, automobile companies are gaining access to unique amount of real-time data that in turn allows them to track everything from car location to how hard it is braking and whether the windshield wipers are on or not, leading to a potential beyond vehicle operation and automaker information. These days, new vehicles have a robust tracking technology that dynamically tracks the vehicle’s movements. This valuable location analytics offer understanding the patterns of the driver like where they are going based on past habits, time of day, route taken, etc. Read more at: 

https://www.business2community.com/digital-marketing/the-future-of-digital-marketing-the-automobile-02111359

 

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All about meta robot tag for SEO

SEO’s are important for any organization. But, the new trend is meta robot tag for SEO. So, what is a meta robot tag? It is a tag which is rooted in your website that help search engines what to look for. It also helps you to know what to follow and what to avoid. So, in short, it allows you to decide what pages of your site you want to hide from search engine crawlers and tells the crawler what likes to stop with and what links to follow. One of the reasons these tags are extremely essential is because they combat duplicate content.  Read more at: 

https://www.business2community.com/seo/what-are-meta-robot-tags-02111051

 

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Importance of video marketing strategies

Over the last few years, video’s popularity has grown over the last few years that it is now a part of business marketing strategy in many organizations. Experts opine that you need creativity as well as a thorough plan, videos can help our brand hold the attention of an audience while giving you useful information. The author, Danielle Winski (customer service expert), in her article explores the importance of video marketing strategies. Read more about this at: 

https://www.business2community.com/marketing/why-you-need-to-include-video-in-your-marketing-strategy-02091283

 

 

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All about automated email marketing drip campaign

Drip Campaign is a sequence of emails which are set up to achieve a goal. It is said that drip campaigns permit your email marketing efforts and get you wonderful results in terms of engagement and sales. These campaigns make email marketing and lead nurturing more effective.  The author, Jaime Nacach ( founder and marketing strategist of Bloominari) discusses in this article about some pointers on how you build your first automated email marketing drip campaign. To know more, read: 

https://www.business2community.com/email-marketing/10-steps-to-build-your-first-email-marketing-automation-drip-campaign-02105831

 

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