SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Use Data to Your Advantage

Big Data in theory is easy to understand. But, unearthing insights from streams of data into action and make a difference to your business is not easy. Companies have now found out how to not only capture data but also connect them to create BI which helps in getting feed back into the business to give them a competitive advantage. Therefore, a set of dependable best practices can help you take advantage of the big data momentum. Read more at: 

https://it.toolbox.com/blogs/susanowens/4-ways-to-use-your-data-to-your-best-advantage-110118

 

Rate this blog entry:
18 Hits
0 Comments

Benefits of identity resolution

In today’s business world, there are specific channels and tactics and they matter than the overall consumer experience. So, identity resolution has surfaced to create competitive advantage.  Identity resolution is the regulation of identifying individuals across channels and devices and associating them with information used for marketing and advertising. It is the foundation that fuels a people-based marketing and size strategy and by knowing who they are interacting with, marketers can tailor their activities in a way that drives both the behaviors and business outcomes they care about most. Read more about the benefits of identity management at:  

https://www.business2community.com/marketing/3-benefits-of-identity-resolution-for-brands-02135053

 

Rate this blog entry:
17 Hits
0 Comments

Benefits of animation videos

Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at: 

https://www.business2community.com/video-marketing/5-ways-animation-can-enhance-your-brand-02132078

 

Rate this blog entry:
22 Hits
0 Comments

Automating repetitive work

Smart work is vital for any business as you and your employees can focus on more important tasks. Sometimes, new businesses struggle from lack of time and resources to grow their business proficiently. Automating tedious and repetitive tasks through software can save time and thus progressing overall productivity as automation means automating one or more work processes with the help of technology to reduce or eliminate human intervention. To know more about automation, read at: 

https://www.business2community.com/small-business/why-automate-your-business-02132048

 

Rate this blog entry:
26 Hits
0 Comments

Use of Predictive Analytics in Education Sector

The role of education as well as education institute has changed over the years and is becoming more daunting to achieve. Universities, nowadays, have a lot to do to equip their students for the jobs that are to come. Universities can improve the quality of education is one way to do is to use predictive analytics. This article explores how big data is influential in improving the quality of education by allowing educators to monitor progress, alter curriculum based on data and customize the learning experience. Read more at: https://it.toolbox.com/blogs/deepthiudyawar/predictive-analytics-in-improving-the-quality-of-education-101618

 

Rate this blog entry:
59 Hits
0 Comments

Implementation of AI and Digital Marketing

Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at: 

https://www.business2community.com/marketing/5-things-you-need-to-know-about-ai-and-digital-marketing-02133070

 

Rate this blog entry:
78 Hits
0 Comments

Improving customer service through automation

Customer service is very important for any sales team but, they can be overwhelmed by poor ticket deflection and routing. They are equipped with all answers but, if they need to sort through through issues outside of their filed, then they are not maximizing the ways in which they can help customers. This is where ticket deflection and routing come in to make the most of the time and effort of your customer service personnel. This article explores the ways ticket deflection and routing can help customer service teams. They are: Automated routing improves efficiency, Ticket deflection increases self-service usage, Quick self-service access makes it easier to meet SLAs and Sentiment analysis for smarter routing. Read more at:  

https://www.business2community.com/brandviews/teamsupport/4-ways-ticket-deflection-and-routing-can-help-customer-service-teams-02127543

 

Rate this blog entry:
104 Hits
0 Comments

Know the types of customer segmentation that will help you in your business

In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at: 

https://www.business2community.com/customer-experience/4-types-of-customer-segmentation-all-marketers-should-know-02120397

 

Rate this blog entry:
185 Hits
0 Comments

New Employment Trends of 2018

Today’s human resource leaders use technology extensively. They find skilled talent as well as engage and satisfy existing employees by leveraging technology. So, modern HR professionals must have equal competence in reasoning, fiscal acumen and office automation. This article explores the following entries reveal some employment trends that are emerging: 1. Telecommuting Is Growing in Popularity, 2. Leveraging Competitiveness to Increase Productivity, 3. Dealing with Domestic Violence Is No Longer Off-Limits, 4. Employers Are Finding Innovative Ways to Close the Talent Gap and 5. Employers Are Providing Pay Transparency to Increase Worker Satisfaction. Read more at:  

https://www.business2community.com/human-resources/5-trends-for-promoting-worker-satisfaction-02118880

 

Rate this blog entry:
58 Hits
0 Comments

How social media marketing trends of 2018 are changing business strategy

Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: 

https://www.business2community.com/social-media/the-top-7-social-media-marketing-trends-going-into-2019-02119776

 

Rate this blog entry:
122 Hits
0 Comments

Important tips on how to improve local SEO for small businesses

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368

 

Rate this blog entry:
58 Hits
0 Comments

Mega trends that will impact global consumerism

Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at: 

https://www.business2community.com/ecommerce/9-ecommerce-mega-trends-changing-the-game-for-small-businesses-02117452

 

Rate this blog entry:
73 Hits
0 Comments

All about web presence analysis

Web presence analysis helps you determine how your business is viewed when someone searches for your products and services. It is imperative for all businesses should develop an extensive digital footprint as part of online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching and if your business is not visible in the search engine results, you lose an opportunity to attract a customer.  To know more about web presence analysis, read : 

https://www.business2community.com/online-marketing/web-presence-analysis-how-visible-is-your-business-02115484

 

Rate this blog entry:
117 Hits
0 Comments

Best practices of email marketing

Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:  

https://www.business2community.com/email-marketing/5-indispensable-email-list-management-best-practices-02115412

 

Rate this blog entry:
60 Hits
0 Comments

How to get prospective customers through SEO

According to some recent survey respondents cited Google as the place where they begin a search. Therefore, enhancing SEO, plays a vital role in generating new leads, helping in getting prospective customers and retaining the current ones. This article explores some proven methods to get the SEO results you are after. Read more at : 

https://www.business2community.com/seo/3-ways-to-effectively-boost-seo-02116324

 

Rate this blog entry:
92 Hits
0 Comments

How Robots are Still Behind Us

In today’s world, where technology is playing an important role, most of us fear about future. It has been noticed how robots have already stated taking place of humans resulting in humans to lose their jobs. Not only in factories but robots have also taken over sports, medicine and more. However, we humans do have some skills that is tough for robots to beat us in. Below are few of them:

  1. Creativity: A piece of art, music, a new recipe and more reflects our creativity. Thus, even though robots can replicate what already exist, it still fails to create something new.
  2. Physical Skills: There are some routine jobs which needs to be done quickly and involve out flexible physical skills. Though robots are developing yet they haven’t reached the stage where they could help us in doing our routines.
  3. Empathy: Now a days, robots can successfully analyse our emotions but a small change of ton still confuses the program. That empathy, caring nature is still missing.
  4. Flexibility: Few decisions are needed to be made from our gut feeling. However, robots miss that. They are only able to make decisions from the data that they have read.
  5. Technical Maintenance: Robots are still machines. They require planning, designing, implementation and management. These skills can only be provided by humans. Maintenance can only be done by humans. 

In the end, even though robots can take over few of our jobs, still they will always work under us rather than against us. 

Read more at https://www.techworm.net/2018/08/jobs-robots-will-take-from-humans.html

 

Rate this blog entry:
81 Hits
0 Comments

Decoding the Mystery of Perfect Ads!

Advertisement is one of the major ways through which businesses can attract customers. A lot of money and time is invested in order to create ads. However, these days a helping hand has come for rescue and is successfully able to attract customers by presenting customized ads. Machine Learning Algorithms, Artificial Intelligence and Deep Learning have come into play. With the help of these technologies, customized ads can be created based on the current searches done by customer. For example, you recently searched for “affordable mobile phones”. These learning algorithms tracks it down and soon starts displaying mobile phones ads presented by various companies. Other than that, Data Mining also plays an important role in this. Among various data that is available on world wide web, data mining algorithms browser and stores valuable data. 

Read more about this at https://www.techworm.net/2018/06/how-machine-learning-algorithms-help-businesses-target-their-ads.html

 

Rate this blog entry:
98 Hits
0 Comments

Looking at Inventions of 2018

Innovations and Inventions do not stop for anyone. They are always surprising us with something new. Due to them, the world is moving towards future at a tremendous pace. Artificial Intelligence, Machine Learning and more are taking over various jobs and easing our life. 

Following are the most astonishing tech inventions of 2018:

  1. Crypto Anchors: They are digital footprints that helps to check product’s authenticity. They can either be codes or small computers embedded in a product and linked with blockchain.
  2. Omron Robots: Omron Robots are robots that are gradually taking place of factory workers. They not only lift heavy objects but also move at a rapid speed and can freely navigate the environment. 
  3. Myo Armband: This can be used both in video games and during surgeries. They hold the sensors in place.
  4. AI Microscopes: They found their application in studying underwater life. They can monitor sea creatures 24x7 providing us important data.
  5. Earprint: It is a new biometric identification device what send sounds to one’s ear. This sound is echoed back and this echo is different for every person.
  6. Online Supermarket: Online market is the major attraction for everyone. Sit at one place and order from anywhere makes our lives easy. Though this is not new but it has gain more attention.

Read more at https://www.techworm.net/2018/07/most-astonishing-tech-inventions-2018.html

 

Rate this blog entry:
164 Hits
0 Comments

Stop That Data Breach!

Data is the utmost important thing for any company or individual. Data Breach is an incident that happens when sensitive, confidential or otherwise protected data is been accessed or disclosed in an unauthorized manner. Many companies intentionally or unintentionally expose and leak consumers and commercial data. According to the Breach Level Index (BLI), many organizations fails to safeguard their databases. 

For any person or company, any such incident can be confusing. In such situation, there is a need of a standard policy which must be followed. Following are few steps one should consider in order to save guard the data in case you are at risk:

  1. Isolate – Isolate the machine from rest of the network if a particular hardware is on risk.
  2. Document – It is important to keep detailed records of everything you do from the moment data breach is discovered.
  3. Photograph – Photographs can help in solving digital data breach.
  4. Interview – Any person directly or indirectly involved with the systems that were breached should be interviewed.
  5. Use Your Knowledge – Learn and take steps.

To know more about it visit:  https://www.techworm.net/2018/04/first-5-steps-when-faced-with-a-data-breach.html

 

Rate this blog entry:
81 Hits
0 Comments

Importance of social listening tool

Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at:  

https://www.business2community.com/social-media/5-of-the-best-social-listening-tools-in-2018-02115000

 

Rate this blog entry:
43 Hits
0 Comments
Sign up for our newsletter

Follow us