Handling phone calls to serve your customers is definitely important for your company. But, have you ever calculated how much it costs you? A research by ContactBabel, shows that for making a live agent call, it costs you £ 3.87 in average!
Interactive Voice Response (IVR) can be effective in reducing this cost. According to the report, it can bring down your operational costs by 6 times. Also, with increasing usage of smartphones, a new type of IVR menus can be provided known as Visual IVR, where a caller can navigate a visual IVR menu between 4 and 5 times faster than a traditional audio IVR menu. The direct impact will be enhanced customer experience.
Read at http://www.callcentrehelper.com/ivr-self-service-costs-6-times-less-than-a-phone-call-59403.htm for more research findings on how IVR can help you reducing your costs.