80% (including tangible assets) of a business total corporate value on the S&P500 index, now only count for 20%. Now, intangible assets such as data, talent and intellectual property has become the hallmark. In this competitive world, the CFO needs to allocate their entire budget in digital technologies. CFOs need to become leaders and guide business during digital transformation. According to Gartner, "intangible assets are the core competency value of any business." And they need to rebalance their investment portfolio. According to Shailender Kumar (MD of Oracle India), data and access to the data are the most valuable intangible assets for businesses today and cloud helps organizations to get the most from the data. Organizations need to rethink on their ROI measurement procedure. They need to develop new metrics, risk and performance measures in order to measure ROI. To know more about the CFO role in cloud and digital technologies, please follow this link: http://www.financialexpress.com/article/industry/companies/data-talent-and-ip-are-key-to-a-companys-market-worth/78557/