Pure tag management software/solution has become omnipresent. Every company wants to own one. But it is a feature and not a product segment. So, the future of "tags" is shifting to data management. Most TMS providers are now engaging in unification platforms, by which all the data collected from various channels and devices can connect and interact. These can be utilized by marketers so as to reduce spending, and increase marketing efficiencies. The future of tag management is digital marketing. It gives marketer agility and ownership of their data. To know more about tag management and its benefits and the future challenges it faces, read the article by Contributor Hollis Thomases (veteran of the interactive marketing world) at: http://marketingland.com/future-tag-management-102355