Now a days big companies like Coca-Cola, Mondelēz, Tyson Foods, and Kellogg are adding a new position known as CGO (Chief Growth Officer) in place of CMO (Chief Marketing Officer). Here question arises do we really need a CGO? Was CMO not enough to meet the current business growth ? What is the work of a CGO? Why CGO is being given importance over CMO? Role of CGO is amorphous. He has to take charge of the Marketing department into R&D, Customer Service, Analytics, and more. Even some times he is given charge of sales department. Work load of CGO varies from company to company. He can also give value to a business when CEO lacks a background in customer experience, communication, and engagement. Company’s performance not only depends on higher authorities like CMO, CGO and CEO but also employees working inside a company. So judge and choose a best option for your company.
Read more at: http://www.business2community.com/leadership/cmo-vs-cgo-business-need-chief-growth-officer-01835441#rixIFIrtpwyfDrZG.97