Mobile devices have become very important in any business. Research tells us that 66% of the UK population owns a smartphone and its users check it around 150 times a day. Businesses can analyze customer behavior by using a mobile engagement platform, integrated with the CRM. It will help them to target different customers. To know more, follow Atila Madakbas (GM UK & Ireland at Netmera)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-analytics/digital-marketing-through-analytics-of-consumer-behaviour/1657