In 2012, analytics was applied in the presidential election of USA. They employed a strong analytics team who used a strong analytics database and prediction was predicted with R and SPSS. The presidential team made a mega file to find potential voters, get their attention, predict specific appeals to persuade people etc. Consumer Data determined people who funded for the campaign as fundraising was an important aspect of the victor. Read more about this article by Euan Hunter (Global Delegate Sales Executive) at: https://channels.theinnovationenterprise.com/articles/taking-political-control-with-digital-analytics