In today’s date, Artificial intelligence is controlling our lives and with each passing month, AI is becoming ever more integral to our world. It is true that advertising and marketing are important in terms of partnering with digital creative agencies to find unique uses for the technology. It is also true that AI is transforming digital marketing in many ways from machine learning to building custom content. This article link explores five of the applications for AI that are already revolutionizing digital marketing. They are : Machine Learning, Behaviour analysis, Integrating Insights, Creating and Presenting Personalized Content. Read more at: