David Gillman (Analyst with Studio B), writes in his article, about five cost points most SMBs evaluate when looking at CRM systems and also companies need their own numbers in the return-on-investment equations. They are – Lost Sales, More Accounts per Salesperson, Reduction in Marketing Time, and Faster and More Accurate Reporting and Forecasting, and Reduced Salesperson On-Boarding Time. Read more at: http://it.toolbox.com/blogs/insidecrm/5-cost-justifications-for-crm-in-small-and-mediumsized-businesses-70452