CRM can provide amazing benefits for your business. Companies can deliver a personalized experience by knowing their customers. However, by purchasing a CRM system will not increase your profits. You will need to put in time and effort to realize the benefits. In short, CRM is a science, not magic. Read more at: http://it.toolbox.com/blogs/insidecrm/9-reasons-why-crm-for-your-business-is-science-and-not-magic-70217