Branding is important for any organization. It helps organizations to brand your business. But, you must constantly fine tune your brand. The CRM system is a major tool for reforming your brand. An organization can use the data in your CRM system to help re-target your messages which will in turn help to publicize your business. Read more at: http://it.toolbox.com/blogs/insidecrm/refreshing-your-brand-with-crm-75011