Most organizations use sales pipeline as a snapshot of future cash flow, but, you can do more that by using sales pipeline. You can use sales pipeline as a strategic growth tool, using it as a channel to help you prioritize resources for critical sales, identify stuck opportunities, and create new opportunities based on metrics from historical data. CRM can help any organization by capturing more leads, team with marketing team to engage prospects, tailor content to match prospects, measure your performance and improve, and control your sales cycle. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-can-drive-better-sales-results-in-every-phase-of-the-sales-cycle-74937