The ground rule in business is keeping the customers happy. But, it isn’t always put in practice. CRM can help you and make you more aware of how you treat your customers and you have to focus on what your customers want and what they don't want. Read more about how to eliminate customer frustrations with CRM at: : http://it.toolbox.com/blogs/insidecrm/eliminate-customer-frustrations-with-crm-70740