Nowadays, texts are read more than emails. It is found that six billion text messages are sent every day in the United States. So, text messages are important for big data analytics. It is found that in today’s world, CRM makes it easier to manage mobile marketing campaigns as it provides accurate data, which allows brands to schedule messages and thereby improves customer satisfaction. SMS is becoming important as it has a high response rate and provide the marketers with data sets such as customer names, ages and email addresses. Read more at: http://it.toolbox.com/blogs/insidecrm/how-crm-transforms-your-sms-campaigns-74601