Business data are important to every business. Data is a business’ most important asset, and it’s only going to be more valuable in the years ahead. Data is important to the business world as they can scan through it in seconds. They also expect data to yield instant answers, and expect those answers to be true. WThey can access the same database from different places, on different devices, by thousands of different people. Nowadays, through mobile devices, and faster data connections, and employees are connected constantly. They use data to make more money, and they can do this in the following different ways: To find new markets, To win customers, To keep customers, To develop products, and to support customers in a cost-effective way. Read more at: http://it.toolbox.com/blogs/insidecrm/why-your-business-data-is-more-valuable-than-ever-70083