All major corporates employ customer call centers to incline to the needs of their customers. A client usually calls the customer center and the first impression he receives is that of the service tended to him by the customer care representatives. So, organizations have started using automatic voice response systems to reduce the workload of their agents, attain to their customers round the clock and reduce operational costs. However, it has been found that many customers are disappointed with the automatic voice response systems due to various reasons. Companies need to design effective voice response systems that are brief and serve the needs of the customers. Find the detailed view point here: