Daniil Karp (a valued contributor to Business 2 Community), writes in his article about some B2B marketing trends in 2016. They are - Marketers Using Cross-Channel Strategies Will Win, Customer-Centric Marketing Will Become a Must-Have, Interactive Marketing Will Be the Next ROI-Maker, and People Will Define Marketing Technology Success. Read more at: http://www.business2community.com/b2b-marketing/4-b2b-marketing-trends-watch-2016-01409718#GtmhYRTjS2FRY4rt.97