Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.
Read more at: www.forbesindia.com/blog/marketing-and-branding/how-to-build-a-brand/