The rapid growth of e commerce has been a hot topic in recent years. With e- commerce flourishing, digital marketing has also become popular. New technologies are emerging and helping companies to sell their product and find new customers through web marketing. Marketers have found a way to boost digital marketing. They are using behavioral triggers. This is a way to find out the customer’s internet search history, particularly window shopping details and detects the customer`s potential demand for a particular product and links them with the seller through pop up ads or banners. To know more, read: http://www.cio.com/article/2941358/marketing/digital-marketers-look-for-behavioral-triggers.html