Email marketing has been on the rise lately. There are few email marketing myths that are absolutely untrue. There is no single good day to send marketing emails. Unsubscribers are not a bad news. It gives a chance to the company to further tailor the message as per the target market. Email marketing does not take much time and is not an expensive proposition. The biggest myth that no one actually reads the mails is simply a incorrect. Research has shown that a majority of people do read the emails. Read more at: https://www.entrepreneur.com/article/305948