According to Sushant Saini (An owner of Eyewear), branding is one of the most important functions of the marketing team. And to make branding effectiveness, marketing team need to connect with their target customers. Essentials to make brand effective are:
• Story
• Content Marketing
• Brand association
• Creative communication
• Influential outreach
To know more about these essential, follow this link: http://yourstory.com/2015/06/brand-building/