Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at: http://www.cmswire.com/cms/digital-marketing/location-data-fuels-the-future-of-marketing-026908.php