Purchase behavior of consumers are changing. Nowadays, consumers are more informed, connected and empowered than before. But, some retailers are not applying new retail strategies and technologies. Retailers respond to customer preferences, overtake their competitors, lower their total cost of ownership (TCO) and grow company revenues when an integrated mix of retail strategies are well coordinated. To know about future of retail, follow Chuck Schaeffer (Vantive Media CEO & Blogger) article link: : http://www.crmsearch.com/chuck-schaeffer.php