The modern B2B marketplace is becoming very big. It is not enough to market the perfect products and services to fulfill specific needs; you must be prepared to deliver targeted messages to specific segments of the population to generate sales leads. In this article Dave Orecchio (author), writes how personalization helps in B2B sales lead generation. Read more at- http://www.business2community.com/b2b-marketing/personalization-can-help-b2b-sales-lead-generation-01408216#yU8XudpWvVBbZKOT.97