Feedback surveys can be used to maximize business effectiveness. Employees, customers and events are valuable and necessary sources of feedback. Feedback helps in taking strategic business decisions. Feedback surveys can be used to improve internal management, external environment and event management. To read more about how feedback helps an organization, please visit the article written by Sabina Stoiciu, writer of 123ContractForm in this link: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness