Landing pages help any business in taking inbound marketing steps which in turn helps in increased conversions. It is better when paired with good campaigns via paid search and social advertising. Rose de Fremery (founder of lowercase d consulting) writes in her blog about some ways to create a convincing landing page. Read more at: http://it.toolbox.com/blogs/insidecrm/thinking-of-setting-up-landing-pages-here-are-5-things-you-should-know-first-69632