Marketing and communication go hand in hand and with advances in mobile technology, retailers are using this technology as the medium of communication and is getting success. The retail landscape is evolving and as most consumers use smart phones, retailers can take this opportunity to give the right information about their store at the right time. Mobile technology, in particular hardware, operating systems and apps, is making self-service possible. Mobile hardware enables businesses to create customized in-store terminals, kiosks and digital displays, while operating systems and apps provide interactions to consumers. Read more at: : http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/how-mobile-is-getting-the-message-across-in-store/1690