Email marketing is one of the elements of today’s marketing mix. Consumer brands are accepting email marketing as a means of engaging with customers and re-targeting them. Email marketing has become an important part of the online purchasing experience. In a recent research it was found that the travel & leisure industry is recognizing the value of email marketing and regular, useful and personalized email communications has a positive impact on the recipient. So, companies who have a strong online customer experience and mobile optimization will encourage a customer to make a purchase. Read more at: : http://digitalmarketingmagazine.co.uk/articles/marketing-automation-for-the-digital-nation/1388