According to a new research it was found that 26% of marketers have never heard of marketing automation, and a further 49% are only partly familiar. 60% revealed that implementation of an automated technology had a positive impact on their marketing communications. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/more-than-a-quarter-of-marketers-unaware-of-marketing-automation/1451