A recent report from Retention Science said that 31% of online retailers in the US with annual marketing budgets exceeding $1 million do not personalize their websites and of the 69% of companies that do personalize their websites, just 21% offer personalized offers to visitors. The most popular form of website personalization for companies is product recommendations. To know more, follow: : http://www.marketingprofs.com/charts/2014/25927/how-much-do-retail-marketers-personalize-websites-and-emails