In a recent research it is found that most small businesses are now spending their budget in retaining existing customer rather than acquiring new one. The research also found that 61% small businesses generate 51% of their annual sale from repeat customer. To read more about this aspect, please visit Ayaz Nanji's article link as given below:http://www.marketingprofs.com/charts/2014/24869/small-businesses-focused-on-existing-customers-in-2014