Social amplification is a very useful tool for marketing strategy. But what is social amplification? Social amplification helps brands to amplify the reach of organic content and grow a community of loyal customers. It also helps brands reach the right audience through social networks. Jennifer Landry (freelance writer) in her article writes about paid social amplification. Read more at: http://www.marketingprofs.com/chirp/2014/26513/how-to-use-paid-social-amplification-for-your-brand-infographic